I Read A Bunch Of Viral Low-Content Journals. Here's What I Noticed.
Low-content is an easy cash grab...or is it?
In recent years, I’ve seen a lot of writing gurus talk about the potential wealth and money-making ability of printing low-content books. Low-content books, for those not in the know, are things like journals, planners, guided writing notebooks, and affirmation notebooks.
The idea here is simple: the user creates the majority of the content—not you. Some of these journals, such as the Shadow Work Journal, retail for as much as $45 a pop. I decided to take a look at about half a dozen journals making waves online and in-store.
The journals included a wellness planner from Bando, a cooking notebook from Amazon. the Shadow Work Journal, the 369 Journal, a Shein budget planner, and Let The Adulting Begin.
What I found goes against what most people assume about low-content publishing. Here’s what I discovered and why it matters for people who want to publish a journal.
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